Blog

4 Ways to Monetize Your AR Filters

4 Ways to Monetize Your AR Filters

2022-06-07

When the average person creates an AR filter or lens on Snapchat, Instagram, or Facebook, they can make a profit – but not from the platform itself. Continue reading to learn about how you can monetize your AR filters on some of these popular smartphone apps.

8 Tips for Optimizing Your Lens for Peak Performance

8 Tips for Optimizing Your Lens for Peak Performance

2022-03-10

Optimizing augmented reality (AR) lenses on Lens Studio or SparkAR is easy with a few simple tricks. AR lenses have become extremely popular on social media, and creating original ones can be a fun and creative way to connect with online audiences and communities.

5 Tips for Ensuring Lens Consistency Across Device Sizes

5 Tips for Ensuring Lens Consistency Across Device Sizes

2022-02-01

Those who are new to the platform can find navigating Lens Studio to be challenging. Snapchat's AR lens technology is more advanced than many users realize. Plus, after you finally have your unique design finished, you'll have to ensure it's compatible with any device someone could use Snapchat on. Luckily, you can make this part of the process easy.

Apply a Snapchat lens to ANY video using SplitCam and Snap Camera

Apply a Snapchat lens to ANY video using SplitCam and Snap Camera

2021-07-23

Snap Camera adds fun filters and lenses to Zoom calls, but it doesn't let you add filters to existing video files. Fortunately this is pretty easy to do with the help of SplitCam!

"Only" a LUT creator

"Only" a LUT creator

2021-06-01

I sometimes hear creators who make "advanced" filters and lenses talk about "simple" LUT/color correction/grain/overlay filters as if they were "inferior." This needs to stop.

How to become a verified lens creator on Snapchat in 2021

How to become a verified lens creator on Snapchat in 2021

2021-05-18

How do you get verified on Snapchat? Being a verified lens creator aka Official Lens Creator aka OLC myself, I'm asked that question a lot. Anyone is free to create and publish their own lenses (augmented reality filters) on Snapchat, but only a select few are recognized for their efforts with verification and the gold star.

Launching the AR Bootcamp Newsletter

Launching the AR Bootcamp Newsletter

2021-02-18

I am launching a newsletter! I've been having a blast creating this site and AR tutorials and want to continue to expand. I sometimes have information I want to share but I don't necessarily know what format to put it in. The newsletter will be the...

Interview With Julien van Dorland

Interview With Julien van Dorland

2020-10-30

Julien van Dorland is a digital creator and entrepreneur who specializes in social augmented reality. He is an Official Lens Creator on Snapchat, which allows him to work with some of the world's biggest and most influential brands. Outside of his work with snapchat, Julien has created multiple business ventures in the digital and fashion marketplace.