When the average person creates an AR filter or lens on Snapchat, Instagram, or Facebook, they can make a profit – but not from the platform itself. Continue reading to learn about how you can monetize your AR filters on some of these popular smartphone apps.
Optimizing augmented reality (AR) lenses on Lens Studio or SparkAR is easy with a few simple tricks. AR lenses have become extremely popular on social media, and creating original ones can be a fun and creative way to connect with online audiences and communities.
Those who are new to the platform can find navigating Lens Studio to be challenging. Snapchat's AR lens technology is more advanced than many users realize. Plus, after you finally have your unique design finished, you'll have to ensure it's compatible with any device someone could use Snapchat on. Luckily, you can make this part of the process easy.
Snap Camera adds fun filters and lenses to Zoom calls, but it doesn't let you add filters to existing video files. Fortunately this is pretty easy to do with the help of SplitCam!
I sometimes hear creators who make "advanced" filters and lenses talk about "simple" LUT/color correction/grain/overlay filters as if they were "inferior." This needs to stop.
How do you get verified on Snapchat? Being a verified lens creator aka Official Lens Creator aka OLC myself, I'm asked that question a lot. Anyone is free to create and publish their own lenses (augmented reality filters) on Snapchat, but only a select few are recognized for their efforts with verification and the gold star.
I am launching a newsletter! I've been having a blast creating this site and AR tutorials and want to continue to expand. I sometimes have information I want to share but I don't necessarily know what format to put it in. The newsletter will be the...
Julien van Dorland is a digital creator and entrepreneur who specializes in social augmented reality. He is an Official Lens Creator on Snapchat, which allows him to work with some of the world's biggest and most influential brands. Outside of his work with snapchat, Julien has created multiple business ventures in the digital and fashion marketplace.